Daily foundational nutrition. Formulated and dosed.
One bite. Dosed. For the whole dog.
A freeze-dried daily bite made from five ingredients you can see. Everyday support for the whole dog, in one bite.
Formulated with a registered pet nutritionist · Freeze-dried, never cooked · Letterbox delivery
Founding 500 pre-orders ship from w/c 26 October.
Everyday support to optimise health and wellbeing.
Most supplements start with a problem to fix. WYLDR starts with a well dog and an ordinary day. One bite, dosed to your dog's weight: a foundational addition alongside the food your dog already eats.
One product, for every day.
Dosed by weight, ready to feed.
Ingredients you can see, in a bite your dog will take.
Feed one bite a day. That is the whole routine.
Tell us your dog's weight
Up to 10 kg is one bite a day. 10 to 20 kg is two. 20 to 30 kg is three. Over 30 kg is four.
Feed it with breakfast or on its own
Fed whole, straight from the pouch. Freeze-dried, so it keeps, and it is ready to feed as it is.
We deliver every month through the letterbox
Pause or cancel from your account.
Five ingredients. You can see every one of them.
No fillers, no binders. Five ingredients, plus natural mixed tocopherols as an antioxidant to keep the bite fresh. All of it is printed on the pack.
Wild boar
Novel proteinNew to most dogs, so a good choice for dogs who are sensitive to everyday proteins like chicken and beef.
Salmon oil
Skin, coat and jointsOmega-3 (EPA and DHA), the good fats that support skin, coat and joints.
Chicory root
DigestionA prebiotic fibre. Food for the good bacteria that support normal digestion.
Blueberry
AntioxidantsNatural antioxidants, for the everyday oxidative stress of modern life.
Beetroot
Natural colourNatural colour, with a little fibre alongside.
Formulated by a registered pet nutritionist. Built by a dog owner who was tired of guessing.
Katie McCaul BSc DipNat RNutr VN
The Pet Diet
Katie formulated Every Dog Every Day and reviews everything we publish.
Lucy Fitzgerald
Founder, WYLDR
I started WYLDR standing in a pet shop holding three tubs and guessing. I wanted one thing I could feed every day without measuring, made from ingredients I could actually see, in an amount someone qualified had worked out for my dog's weight. It did not exist, so I asked Katie to formulate it. One bite a day, dosed by weight. That is the whole idea.
Vet review in progress
What we will always tell you.
What is in it
Composition: wild boar, salmon oil, chicory root, blueberry and beetroot. Technological additives: antioxidants (natural mixed tocopherols). The same wording that is printed on the pack.
The analytical constituents
Published here as soon as the finished-product certificate of analysis is back.
Where it is made
Produced in the UK.
The feeding dose by weight
One bite a day up to 10 kg. Two for 10 to 20 kg. Three for 20 to 30 kg. Four over 30 kg.
One bite, in place of a cupboard of tubs.
| Feature | WYLDR | All-in-one powders | Chews | Oils |
|---|---|---|---|---|
| Dosed to your dog's weight | Yes | No (scoop) | Partly | No (pump) |
| Ready to feed as it is | Yes | No | Yes | No |
| Ingredients you can see | Yes | No | Rarely | No |
| One product covers the foundations | Yes | Usually one purpose | Usually one purpose | One purpose |
| Freeze-dried, keeps in the pouch | Yes | Varies | Varies | Often kept in the fridge |
The toppers
Foundation every day. Extras when there is a reason.
The bite is the everyday part, the same for every dog. The toppers are single-ingredient powders for the days that are different. Each one does one job.
Pumpkin Powder
ForLoose or unsettled stools
Plain pumpkin, dried and ground. A source of soluble fibre, which supports normal, settled digestion.
How: A spoonful over dinner, on the days you want it.
Goat's Milk Powder
ForSensitive tummies, and dogs that will not drink
Whole goat's milk, pasteurised. Lower in lactose than cow's milk, and an easy way to get more water in.
How: Mix with water and pour over dinner, or serve as a drink.
Beef Bone Broth Powder
ForThe fussy eater
Beef bone broth, dried. Adds moisture and flavour to a bowl that gets left. No onion, garlic or added salt.
How: Sprinkle over food, or stir into warm water.
Every Founding 500 order comes with a free trial pouch of pumpkin.
Build your dog's plan in two taps.
Tell us your dog's weight and leave your email. We will email you the day pre-orders open.
Try it for 30 days. If it is not right for your dog, email us for a full refund on your first order.
Questions people ask
Is it a food or a supplement?
It is a complementary feed. Feed it alongside your dog's normal food. It is not a complete food and does not replace meals.
How do I know the dose is right?
Bites are dosed by weight: one a day up to 10 kg, two for 10 to 20 kg, three for 20 to 30 kg, four over 30 kg. The plan builder sets it for you.
What if my dog will not eat it?
Feed it for 30 days. If it is not right for your dog, email us for a full refund on your first order.
Can I pause or cancel?
Yes, from your account, at any time. No fees.
When will my order arrive?
Founding 500 pre-orders ship from w/c 26 October. After that, subscriptions ship monthly through the letterbox.
Eat Clean. Run Wild.
One bite a day, dosed for your dog, from £7.49 for your first month. Ships from w/c 26 October.
No mess. No noise. Just what matters.